Let iPad be iPad

Facing slowing growth for the first time since the iPad’s 2010 debut, Apple is working on several significant software and hardware updates to reinvigorate the tablet over the next year. Apple is developing a dual-app viewing mode, 12-inch iPads codenamed “J98″ and “J99,” as well as support for multi-user logins, according to sources briefed on the plans.

(via 9to5Mac)

Last year, with Universal Storyboards, Apple pushed iPad into being more iPhone-like. (Why build a true custom experience for your iPad app when you can just “stretch” your iPhone app to the full screen of the iPad?) The notion was that more iPhone-only developers would build universal apps if Apple made the process a bit easier. The result was a lot more universal apps, most of which are not better in any substantial way on iPad.

This year, it looks like dual-app viewing and multiple-account support will push iPad in a more Mac-like direction. “If we let people multitask, we’ll get fewer complaints that iPad isn’t a power user’s tool.” Well, yeah, but it’s still going to be an inferior experience to multitasking on a Mac, no matter what Apple does on that front.

I wish Apple would just let iPad be iPad.

At Bombing Brain, we’ve made a not-insignificant amount of money over the past five years developing tools for people who realize that iPad is simply better than a laptop or a phone at very specific, targeted tasks. If Apple would help drive the development of iPad to make it better at those things, I think the product could finally reach its full potential.

As long as we keep ping-ponging between iPhone and Mac, iPad will continue to be stuck in between them, never quite better than one or the other.

I’m not saying multiple account support and dual-app viewing would be a bad thing. They sound like good additions, if done right. But I do hope that Apple has a lot more in store for iPad this year than just making it a little more like using a Mac.