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Data, not Desire

INT. AN OFFICE BUILDING SOMEWHERE IN CUPERTINO. SITTING AT THE CONFERENCE TABLE ARE TIM COOK, PHIL SCHILLER, AND JONY IVE. THEY ARE BEGINNING TOP SECRET DISCUSSIONS ABOUT THE NEXT ITERATION OF MACBOOK PRO. TIM: We have the latest data. Developers want a thicker laptop with the fastest processor possible. They’d rather have more battery life than a thinner profile. And for sure, it absolutely needs to max out at 32GB of RAM. Oh, and it should be upgradable, so they can buy a new one even less frequently than…

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Missing More than the Plot

“Anyone that watched the DJ scrubbing the Touch Bar and didn’t think it would be 100 times more natural to scratch with the on screen turn tables on a the flat Surface Studio screen wasn’t thinking too hard.” (via John Kheit for the Mac Observer) I basically disagree with this entire article. But that last bit really struck me as monumentally stupid. If John knew any actual DJs, he’d know a few things: Algoriddim already has an excellent iPad version of djayPro, which works great on the…

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Thoughts on the Hello Again Event

A few quick takeaways from Apple’s Hello Again event: Accessibility is one of those things that makes Apple stand out as a company. They’ve cared about it for a long time, but they’ve upped their game even further in the Tim Cook era. Just as they have on environmental issues, diversity, social justice and equality, and on and on. They have a long way to go before they are perfect, but they strive to be better than what they are. And you can’t deny their impact…

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Taking the Enthusiasm out of Tech

I remember when I bought my first FireWire Mac. I was so excited at the prospect of having a port that could allow me to record multiple tracks of simultaneous audio without missing a beat. Sure, it meant I had to get a whole new I/O breakout box to take advantage of all that speed. But the possibilities were so enthralling, I couldn’t wait to spend all my money. And all my tech enthusiast friends were right there with me. Apple left a few legacy ports on the…

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More on Sticker Pack Screenshots

As I continually iterate on the Mixologist Sticker Pack, I’m also paying close attention to the iMessage App Store and its trends. Screenshots for sticker packs are still largely disappointing. But some of the craftier developers are coming up with presentations for their stickers that are quite nice. My favorites have done away with the entire notion of presenting actual screenshots, and are instead just presenting the stickers in rows on a colored background. This makes perfect sense, as anyone buying stickers gets the idea, generally, of what stickers…

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