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Consumer Reports on the iPhone 4 (again)

> The consumer buying advice group [announced](http://blogs.consumerreports.org/electronics/2010/09/apple-iphone4-free-bumper-cases-program-ending-finishing-dropped-calls-antenna-design-issue-problem-iphone-4-cases-giveaway.html) Monday on its official blog that it continues not to recommend the iPhone 4. Apple’s decision to discontinue the iPhone 4 free case program was seen as “less consumer-friendly.” > > “Putting the onus on *any* owners of a product to obtain a remedy to a design flaw is not acceptable to us,” wrote *Consumer Reports*.
via [appleinsider.com](http://www.appleinsider.com/articles/10/09/13/consumer_reports_condemns_end_of_iphone_4_free_case_program.html)
I’ve questioned Consumer Reports’ motives on this issue before, but at this point I don’t think it’s a question any longer. They have shown their true colors and have lost credibility, as far as I’m concerned.

Note that Apple is still giving a free bumper to anyone who asks for one; the only difference is that now you have to specifically ask for one. And the reason for this is that most people don’t need the bumper, because most people either don’t have the antenna issue or are buying other cases on their own. So why would Apple still give away millions of cases to people who don’t want or need them?

The entire antenna kerfuffle has proven to have cost Apple very few iPhone 4 sales, and there are no signs of long-term reputation damage to the company. The only loser here is Consumer Reports, who is still flogging this story for reasons that defy comprehension.