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iPad Identity Crisis

“As long as we keep ping-ponging between iPhone and Mac, iPad will continue to be stuck in between them, never quite better than one or the other.”

—Me, May 22, 2015

I said that a year-and-a-half ago, and it’s still true.

I stopped thinking of iPad as a replacement for anything a long time ago. It’s a device you use in specific ways for specific things.

Yes, for many users, an iPad alone can be all the computer they need. Apple sells a ton of iPads to these people. But replacing your PC is not the only use for an iPad. It's not even the most interesting one.

I use my iPad in places where a laptop wouldn’t be as good. I use my laptop in places where my iPad wouldn’t be as good. I have no desire to get rid of either of them. I suspect I’m not alone.

I have no idea what Apple has in mind for iPad this year, but I seriously hope they plan to make it neither more iPhone nor more Mac like. Play to the device’s strengths with the hardware innovations, and new and interesting software will continue to be built for it.