Ars Headlines Strike Again: "Apple iAd control freak tendencies take advertisers aback"

> Apple’s “slow” turnaround time doesn’t come without rewards, though; Nissan told the *WSJ* that iAd “has driven exceptional results to date.” This sentiment is mirrored by some members of the Mac developer community (who can now take advantage of Apple’s “iAd for Developers” program); several developers told Ars that they have generated impressive income through iAd so far. Of course, the developers don’t benefit from weeks’ worth of Apple’s creative efforts, but it’s clear that the ads are making an impact—once they run. Once again, there’s some disparity between an Ars Technica headline and the story’s conclusion.

The headline for this piece should have been “Apple takes advertisers to school on how to make effective ads.” But that wouldn’t have generated as many clicks.

This is the classic Apple agenda at work. Rather than dumping hundreds of crappy ads on users and failing to make any real impact, Apple is shaking up the whole industry. If they anger some clients in the process, so be it. If they fail to gain enough support for their new platform, so be it. They do it right, or they don’t do it. That’s how Apple rolls.

My guess is that Apple isn’t interested in entering this market just to add a bullet point to a marketing presentation. They literally want to change ads on mobile devices for the better—something that Google hasn’t managed to do, by the way, despite the fact that Google’s entire future rides on mobile advertising.