about

Joe is a lifelong musician and technology nerd, living amongst the trees in the foggy Forest Hill of San Francisco, CA. He is currently developing UX and Graphics for Bombing Brain Interactive , an iOS and Mac OS X development company. He also runs the Creative Services Department at ON24. In the interest of full disclosure, he does own an insignificant amount of Apple stock.
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Tag Archives: Waterfield Designs
Review: Waterfield Designs Portable Muzetto
April 30, 2010 – 7:41 pm
Portable Muzetto from Waterfield Designs. Price as tested: 213.96 USD
I almost didn’t receive my Portable Muzetto in time to test it on my trip to the East Coast this April. Evidently, this new bag has proven to be so popular with Waterfield’s customers that Gary and his team can’t keep up with demand.
It’s a testament to Waterfield’s great customer service that Gary himself personally emailed me to apologize that my bag may not arrive in time. He also offered to cancel my order if the delay had caused me to change my mind. It was one of those simple gestures that breeds loyalty in your customers.
Thankfully, my bag did arrive at my door the day before I left. (I never considered canceling my order.)
The Portable Muzetto is a 10-inch version of Waterfield’s top-of-the-line offering, designed specifically with the iPad in mind. While the iPad could fit naked into a Personal Muzetto, or sleeved inside the larger 13-inch Laptop Muzetto with room to spare, Gary felt a specially designed size in between these two variations was in order for Apple’s newest gadget.
Aside from the slightly larger size, the Portable Muzetto is pretty much exactly the same as the Personal Muzetto. The outside of the bag is naturally tanned leather with a nicely sanded finish. It’s beautiful and should wear quite well. Underneath the weighted main flap is a nylon section that is available in six colors.
I chose black, mostly because I wanted it to match my Ultimate SleeveCase with Leather trim perfectly. I know, black is a little boring. But I’m a little boring, so it suits me fine.
Like all of Waterfield’s cases, the Portable Muzetto has a gold liner inside its pockets, to make finding items easier. This is the mark of good bag design, and a feature found mostly in much pricier bags.
Everything from the strap D rings to the auto-locking zippers suggests that this bag is a quality product. No loose stitching, no signs of laziness on the production-side. This is the real deal.
One of the reasons I gave up my laptop for the iPad was so that I could make my digital life a bit more portable. Carrying around a 17-inch laptop in a giant backpack for several years had taken its toll on me. So my new bag had to be all about carrying just the essentials. The iPad, an umbrella on rainy days, a set of headphones, maybe a few papers from work, a cable or two. Keep it light and simple.
The portable Muzetto fits that bill exactly. It’s fairly lightweight. It’s much smaller than a backpack. And yet it fits all my essentials without allowing me to take too much extra junk I don’t need.
With the iPad Ultimate SleeveCase inside the main pouch, I put two dock connector cables in the zipper pouch, along with my keys, change, and some small papers. In the front area, I placed an umbrella and my small Gear Pouch (also from Waterfield) which holds my VGA adapter, power adapters for my iPad and iPhone, and my personal earphones. I also managed to slip my Bluetooth Wireless Keyboard from Apple inside the area in front of the iPad. The small pocket near the outside is perfect for either a wallet or an iPhone. I tend to alternate between the two.
For my trip, I was going to be using the new Muzetto in a plane, car, subway, and bus. I would also be walking quite a bit. So I was excited to see how it would fare.
On the plane, the Muzetto was the perfect companion. It fit very easily under the seat in front of me, giving me far more leg and foot room than I usually get with my big backpack. Because the weighted flap has no clasp of any kind, getting the iPad in and out was super-simple, even in crowded coach.
(If you haven’t taken your iPad on a plane yet, you’re in for a treat. It’s so much better than trying to negotiate a laptop on a tray table.)
On the subway, the Muzetto proved again to be well-suited to its task. The flap allows for very easy access to the inside pockets, so you don’t need to take the bag off your shoulder to get items from inside. I generally don’t take the iPad out on the subway train, but I can easily get to my Gear Pouch for my headphones, or grab my keys or wallet, or slip my iPhone in or out of its pocket.
Walking around town, I was pleased with how light the Muzetto is, and how well-constructed the non-slip strap is. The vertical design is great for weight distribution. My bag never once fell off my shoulder, even in high wind conditions, and I never experienced some of the squeaking or other rubbing metal noises I get from other bags with D-rings.
Despite its expensive leather look, the Muzetto also handled the rain quite well. My efforts to keep it dry with an umbrella proved futile, but in the end, despite getting quite wet, the leather exterior still maintained its beauty and softness.
All in all, this bag is the perfect example of just how well designed, crafted, and executed any Waterfield product is. You really can tell the difference, and you really do feel like you are getting your money’s worth.
I can’t think of any way that Gary could improve upon the design of this bag. Ultimately, this bag is going to travel with me everywhere, so I need to find it more than just functional. I need to be attached to it emotionally. And I am.
Like all Waterfield products, the Portable Muzetto is made here in San Francisco, not a sweat shop in China. It’s made in an environmentally responsible way by people who are paid a fair wage. You could find plenty of cheaper bags on the market, but none that is of this quality.
I highly recommend this bag, as well as many other fine products from Waterfield.
Review: Waterfield Designs Ultimate SleeveCase for iPad
April 7, 2010 – 4:09 am
Waterfield Designs Ultimate SleeveCase for iPad
Anyone who reads my blog knows that I’m more than slightly biased towards Apple products. It’s not some blind, religious cult kind of devotion, mind you. I just happen to like companies that make great products.
So when the iPad was announced, I was on board immediately. And I knew that this new device was going to require a new carrying case. It just didn’t seem right, tossing a beautiful, small aluminum slate into an old backpack designed for a 17-inch notebook. And unlike a laptop, the iPad has a screen that will be exposed inside any case. It may be made of tough glass, but why take chances with keys and other sharp objects?
My requirements were simple. I would settle for nothing less than excellent. It had to be a perfect fit for the new device, which meant small and lightweight. It needed to be built to last. And it had to provide adequate protection. Finally, it needed to be designed and crafted with attention to detail.
That’s when I decided to check out Waterfield Designs. For those of you who are unfamiliar with sfbags.com, just think of them as the Apple of laptop bags. Gary and his team design bags and other accessory cases with the same attention to detail that you would expect from Jonathan Ive.
I signed up on Waterfield’s site to be informed when iPad cases would be announced. I expected that, as is usual with other sites, I’d receive the announcement email days after the bags went on sale on the web site. (Why companies always seem to send these email notices out late to the very people who ask to be notified early is beyond me.)
To my surprise, a few days later I received an email informing me that I should check out the site later that evening (wink,wink) to be the first to get a chance to preorder. Imagine that: a company that values its customers enough to let them know EARLY that an announcement was forthcoming.So I checked the site a few hours later, and sure enough, there was the Ultimate SleeveCase for iPad. It was a variation of Waterfield’s well-known sleeve cases for laptops, sized to iPad dimensions, and with the added twist of an optional leather trim on the bottom. It came in both vertical and horizontal orientations, of course. (I always prefer vertical for better weight distribution.) And, they expected to be shipping “within a week of iPad’s release.” Which meant I’d likely have the case by the time I got my iPad.
Considering that Apple wasn’t exactly passing around iPads to small business owners prior to launch, I thought this a particularly brave move on Gary’s part. Sure, he had Apple’s official measurements to go by, but without having an actual iPad to test in the case, he was risking a lot of returns.
Confirming this, Gary sent me a personal email after my case shipped, asking me to try it out when my iPad arrived, and to please let him know if it didn’t fit perfectly. He went a step further and offered to send me a new case in the event it didn’t fit. How often do you find customer service like that anymore?
Fortunately, the iPad does fit perfectly. It’s snug, but after a few times getting used to it, I can now slide the iPad in and out of the sleeve with ease.
The Ultimate SleeveCase consists of a ballistic nylon shell combined with a protective layer of neoprene inside. The front inside panel is lined with Ultrasuede, creating a scratch-free environment for the screen. “For extra oomph,” Gary informs me, they added a layer of impact plastic between the outer shell and the central layer of neoprene. This further protects the screen from damage from pokes by pens or other sharp objects.
With all that protection, you’d expect the SleeveCase to be bulky, but it isn’t. It’s actually quite light, and because it’s designed to fit the iPad snugly, it’s not very large, either. You can go over the entire case with a fine-tooth comb, as I have, and you still won’t find a loose stitch, or any other evidence of laziness on the manufacturing side. These cases are made here in San Francisco, by real humans earning a decent living wage. And it shows. It may sound cheesy of me to say this, but you can actually sense the love in this case. This was designed and manufactured by people who take great pride in their work.With the optional D rings and strap, the Ultimate SleeveCase works well as a standalone case, if all you want to carry is the iPad itself. There’s a pocket on the back side of the case, but there isn’t much room in there for anything of substantial size.
My plan is to use it as an inner sleeve inside Waterfield’s portable Muzetto bag. I’ve ordered the Muzetto, but since it’s a new size made specifically for use with the iPad Ultimate Sleeve Case, it hasn’t shipped yet. I expect to write up a full review of that bag as well, once I’ve received it.
In the meantime, standalone mode is working out well. Not bad at all, for about $73, including tax and shipping.If you care about good design, as most Apple fans do, and you want to protect your iPad investment, you would do well to give Waterfield some serious consideration. They make a variety of iPad cases in addition to the Ultimate SleeveCase, as well as several other bags and pouches for various laptops and other gadgets. And, as I keep mentioning here on my blog, they provide amazing customer service.
This is not a cheapskate’s case. But you’re an Apple customer, so you’re not a cheapskate, anyway. Right?
A lesson in Customer Service: Waterfield Designs (@SFBags)
February 11, 2010 – 5:29 am
Good customer service is about as common as snow in San Francisco. Quality products are even more rare.
Waterfield Designs delivers both, and much more. I can’t say enough about how great my experience with this company has been. They respond quickly to questions. They ship promptly after ordering. They get the order right. And they design a top-notch product.
Everything they make is made in San Francisco, not a sweat shop in China. And all of the products are designed with intelligence, thoughtfulness, and an obvious passion for creating a truly useful product.
Believe me when I tell you, the pictures on the web site don’t even begin to describe how stylish and well-made these bags are in reality.
This company, in essence, is the Apple of laptop bags and travel cases.
Like Apple, Waterfield sometimes gets criticized for being too expensive. Anyone who buys quality bags will tell you that they are not.
I wasn’t even buying this Vertigo for myself, but as soon as it arrived, I knew my next bag was going to be a Waterfield.
It’s been a long time since I’ve been in the market for any kind of bag for myself. My Brenthaven laptop backpack has served me well for years now, and my older Brenthaven briefcase-style bag lasted several years before that. They’re great bags, and they’re not worn out. But now that I’m switching my Mac strategy from laptop only to an iMac/iPad combo, I’m going to need something smaller to carry my iPad and everyday items to and from work, the coffee shop, etc.
I’ve preordered the iPad sleeve. Can’t wait until it comes in. Eventually, I’ll have to get myself a Personal Muzetto.
And no, I’m not getting paid to say all of this. I guess it’s silly to go on so much about a company that simply does what it’s supposed to do. But it’s just such a rare thing that you can’t help but be stunned by it when you see it.



























