Tag Archives: RIM

From Joshua Topolsky’s review of the RIM PlayBook…

In general, the PlayBook OS feels like it’s on the ice level of a Mega Man game — everything seems to be sliding away beyond your control. It’s a sloppy feeling, and that’s compounded by the fact that the OS doesn’t seem to be fully optimized for touch input yet; I found myself tapping and re-tapping on UI elements and web navigation with no result. In web apps like Gmail (which RIM provides a direct link to on the homescreen), I couldn’t get to certain message checkboxes even after double-digit attempts. Whether this is the overall UI acting buggy or an issue with the way the browser is interpreting touches is unclear, but it’s that sort of behavior which makes the product feel unfinished.

Not optimized for touch input “yet”? Here’s the crux of the issue for this, and most of Apple’s competitors in the tablet space, with the exception of Palm’s WebOS. Rather than creating an OS from scratch that was designed specifically for touch, companies like Google and now RIM are simply buying an existing OS and rejiggering it to work with touch. And that’s never going to lead to an experience as pleasant as Apple’s iOS.

RIM seems to think that it can simply throw enough horsepower at the problem. In time, the theory goes, mobile devices will be able to run standard desktop OS software. It’s just a matter of the hardware catching up. But it’s not really about speed. There are so many other factors that make iOS superior to all the others.

I remain convinced that WebOS is the only serious competitor to iOS, as far as operating systems go. Whether or not Palm/HP can make a go of it is another story.

As far as RIM goes, I think this PlayBook will appeal to the diehards and a few IT types. But it’s going nowhere fast. All the slick hardware in the world won’t make up for a screen too small for any tablet-class usefulness, an OS that will always feel “sluggish” and unpolished (because it is), and a complete lack of a unified software ecosystem.

RIM takes Android’s place as the iPad killer who couldn’t

RIM is entering the tablet market as an underdog and will have to work hard to gain credibility and be viewed as a serious contender. Honeycomb’s incompleteness and Android’s early stumble out of the tablet starting gate have created a window of opportunity for another player to stake a position.

I love how quickly the story has changed from “Android will soon overtake Apple in tablets just like it did with phones” to “RIM has a real shot now that Android has stumbled out of the gate”. How long before RIM becomes the stumbler, and the next loser gets lined up as the “true iPad killer?”

The press sure has ditched their favored son Android, haven’t they?

Well, we have HP’s new tablet in June, at the very least. I imagine there will be at least two other big tablets between now and then. And then maybe early next year, right about the time of the iPad 3, we’ll be hearing about Amazon’s iPad killer.

It really is the iPod all over again.

IT afraid of iPad 2

Gold suggested that RIM’s BlackBerry PlayBook tablet could be a good fit for companies concerned about Apple’s level of support.

Yeah. A non-existant, non-shipping product that you have no idea whether or not you’ll be able to support, because you’ve never actually seen one, is a GREAT alternative to the iPad for IT departments everywhere.

Good to see parts of the IT world are still scared out of its mind of anything Apple. Too bad CEOs are going to force them to buy iPads, anyway.

Your days of telling people what they can and can’t buy are over, Admins. We buy the computers we want. It’s your job to support those computers, whatever they may be.

RIM and the “app gap”

RIM plans to add support for running existing Android 2.x apps on its upcoming PlayBook tablet to narrow its “app gap,” but also fears retribution from Oracle were it to use Android’s Dalvik Virtual Machine to do so.

Letting Android apps run on PlayBook won’t help RIM close the “app gap.” It will only give developers even LESS of a reason to write native RIM apps for it.

Almsot every day that goes by, RIM looks more and more like it’s going downhill right along with Microsoft. They’re basically pinning all their hopes on Apps somehow not being important in the near future. I think Google was planning on the same happening, but seems to have recently seen the light.

This is why I’m a bit more optimistic about HP’s chances, given how good the TouchPad looks. HP has an “app gap” too, but at least they’re trying their hardest to solidify their own platform by running WebOS on PCs, thereby increasing the installed base of users faster, rather than giving up on their own platform altogether like RIM seems to be.

Andy Ihnatko’s take on the latest PlayBook video

No, no. That’s only a dumb scheme if you think of the PlayBook as a consumer device, like the iPad. If they’re trying to sell them to IT managers instead of consumers, it’s an interesting play. To those folks, this invisible umbilical means that their lives won’t be complicated by a dumbass user (likely the kind who’s paid enough to own an estate with a living chessboard in which each of the game pieces is a painted giraffe) who loses a tablet somewhere.

I agree with Ihnatko that this move clearly shows that Blackberry is now leaning the Playbook toward the IT professional, rather than the consumer. But if you ask me, the strategy from RIM has been anything but consistent.

If the plan all along was to market it to IT, then why call it the “PlayBook.” Why the flashy promo video from a few months ago? That was clearly not targeted toward server geeks. So is this a recent decision to switch back to IT?

My guess is that RIM still doesn’t’ know what it wants to do with this product. And that’s just sad. Not only did they announce this vapor product way before it was ready; they announced it before they had even decided what the target audience would be. That’s some serious mismanagement on the executive staff’s part.

Welcome to RIM 2011. Rehashing failed Palm strategies from 2007. Why not just call it the RIM Foleo and be done with it?

Those incoherent answers during interviews with the CEO are starting to make more sense now.

At the end of the day, there’s is still no answer to the simple question: Who will buy this thing?

Maybe RIM will figure out the obvious answer and kill this thing before it launches. You’re copying that much from Palm already; might as well go all the way with it.