retail

Apple Watch and the Retail Experience

Lots of criticism going around regarding Apple’s handling of the Watch launch in the Apple Retail stores. Seems many people are unhappy that Apple is forcing everyone to order online, rather than having stock of the watches in the physical stores for day one. “People who brave the lines and come to the Apple store in person should get first priority,” the thinking goes. I completely understand this criticism. If there’s one thing I can’t stand about modern retail, it’s the tendency to not stock many…

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Serenity Caldwell on the Apple Store Credo

Apple’s retail focus should be on customers, not cash | Macworld: “When I worked the sales floor, we were told to listen to our customers. To find out what they needed. To resist the urge to push a sale. If they needed five visits to decide to buy a computer, then visits one through four would be about answering every question they came up with, assuaging their fears, and—above all—making them feel at home. A manager of mine once told me, ‘The Apple Store is a place to…

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