MacBook Pro

Data, not Desire

INT. AN OFFICE BUILDING SOMEWHERE IN CUPERTINO. SITTING AT THE CONFERENCE TABLE ARE TIM COOK, PHIL SCHILLER, AND JONY IVE. THEY ARE BEGINNING TOP SECRET DISCUSSIONS ABOUT THE NEXT ITERATION OF MACBOOK PRO. TIM: We have the latest data. Developers want a thicker laptop with the fastest processor possible. They’d rather have more battery life than a thinner profile. And for sure, it absolutely needs to max out at 32GB of RAM. Oh, and it should be upgradable, so they can buy a new one even less frequently than…

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Missing More than the Plot

“Anyone that watched the DJ scrubbing the Touch Bar and didn’t think it would be 100 times more natural to scratch with the on screen turn tables on a the flat Surface Studio screen wasn’t thinking too hard.” (via John Kheit for the Mac Observer) I basically disagree with this entire article. But that last bit really struck me as monumentally stupid. If John knew any actual DJs, he’d know a few things: Algoriddim already has an excellent iPad version of djayPro, which works great on the…

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Thoughts on the Hello Again Event

A few quick takeaways from Apple’s Hello Again event: Accessibility is one of those things that makes Apple stand out as a company. They’ve cared about it for a long time, but they’ve upped their game even further in the Tim Cook era. Just as they have on environmental issues, diversity, social justice and equality, and on and on. They have a long way to go before they are perfect, but they strive to be better than what they are. And you can’t deny their impact…

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Laptop Preferences

The extremely shallow key travel is partly to blame, but so is the keyswitch feel. They’re more like clicky buttons than keyboard keys, feeling almost like the iPhone’s Home button. They don’t engage or actuate — they snap. This makes it harder to modulate downward force while typing on them, especially from your weaker outer fingers. I can type on the MacBook, but I’d rather not. (via Marco Arment) Where was this article when Marco and I were supposed to have an on-stage argument at Úll this…

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Transition

I think John Siracusa is exactly right: just about all of Apple’s products are in transition right now, and thus none of them feels spot on. We can look at a product like the iPad mini and immediately fall in love with its smaller form factor and easier-to-hold light weight. But then we wince at the non-Retina display. We can easily picture a future where this awesome new iPad has that perfect screen, but we know we have to wait another year or more for that to happen. All…

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