Tag Archives: Mac OS X

Watts Martin on Gatekeeper and iCloud

Playing in Gatekeeper’s sandbox:

While pundits often seem to divide the computer-using public into “developers” and “people who can’t find where they saved their files,” there’s a lot of ground between those two extremes, and a lot of people in that ground are going to keep wanting desktops and laptops for the foreseeable future. While I can’t absolutely rule out Apple turning its back on them, I haven’t seen anyone make a particularly good business case as to why Apple would. “Because they can” is not a particularly good business case.

(Via Coyote Tracks)

Well put. Marco Arment made a similar point on his podcast this week. We have to stop thinking that there are only two kinds of computer users—geeks and complete noobies. There’s a spectrum of knowledge, and everyone is somewhere along it. And many more are further down the geek side than we like to think. 

So forget the conspiracy theories about Apple pushing out the geeks and just catering to the complete novices. The goal of OS X has always been to make computing easier for all of us. Apple doesn’t always succeed at this, of course, but if you look back at the intentions behind most of its decisions, and you look at the complaints from power users, it usually boils down to some degree of Apple being perfectly comfortable with throwing out old habits to try something simpler, and power users hating change of any kind. Occasional misstep aside, the overall progression for OS X has been to make it easier to do things, as long as you’re willing to adapt. 

Watts’s later point about file sharing between apps, meanwhile, may be a good example of one of those missteps. Or maybe it’s just a temporary hiccup along the path to a better world. Who knows?

Lion coming this week or next, but which day is up for grabs

Either way, Friday releases of major OS X upgrades have been somewhat of a tradition for Apple for nearly a decade. With the exception of Cheetah and Puma, which were released on a Tuesday and Saturday, respectively, back in 2001, all major new versions of OS X have made their debut on a Friday: Panther (Friday, Oct. 24, 2003), Tiger (Friday, Apr. 29, 2005), Leopard (Friday, Oct. 26, 2007), and Snow Leopard (Friday, Aug. 28, 2009).

A lot of people are making the assumption that because most OS X revisions have been released on Fridays in the past that Lion will debut this Friday as a result.

But ask yourself why most of the previous updates were released on Fridays. The reason is Retail. The Apple Stores held big parties on Friday nights, celebrating the new releases, with special offers, T-shirts, etc. Friday nights are great timing for in-store parties.

This time around, Lion is being released on the Mac App Store, not in retail boxes. So releasing on a Friday (which is a horrible press day) makes less sense than it did in the past. There’s no reason to go to an Apple Store to celebrate the release of Lion. You can’t even buy Lion there.

So when do you release, then? Well, there’s no precedent for this, really, so it could literally be any day they choose. But my money would be on a Thursday, since Thursdays are when Apple tends to update its Mac and iTunes App Stores every week. Or, if they truly want a simultaneous release of new Mac models (MacBook Airs, possibly Mac Pros and minis), they would more likely release on a Tuesday, since that’s when most new Macs are released. But that’s far from a certainty as well.

Some folks are suggesting Apple will wait until after next Wednesday’s earnings call, but I don’t see any need for that. Every day they wait is one more day they’re not selling in the current quarter, which already started. The earnings call is about recapping LAST quarter and making predictions for next quarter. It should have very litter bearing on the release schedule of new products.

I’m not saying Lion won’t come out on a Friday, mind you. I’m just saying that assuming it will based on past releases isn’t exactly a lock.

The only surefire prediction is that Lion will be released sometime before July 31st.

Bertrand Serlet’s Departure From Apple

In other words, Serlet isn’t leaving because because Lion heralds some subsuming of OS X to iOS and the setting of his star at Apple. He’s leaving because he feels it’s time and likely because Lion seems a perfect monument to his legacy at Apple.

I’ll miss Serlet, because he was an interesting personality on the Apple team. But I agree, there’s no reason to read too much into this. By all accounts, this retirement is a long time coming, as the keynote appearance of Federighi last year suggests. We might be surprised, but Apple’s executive team has been aware of this for a while.

For guys like Steve Jobs, your career and your life are basically one in the same. The guy will likely never be satisfied that he’s done enough to change the world. But for a lot of others, once you’ve made the dent on the universe, and you’ve made more than enough money to live happily ever after, why not part ways with your job and move on to something less demanding? The man is a brilliant engineer; he probably has some other interests that he’d like to pursue.

He says he’d like to focus more on science and less on products. I take him at his word.