business

Data, not Desire

INT. AN OFFICE BUILDING SOMEWHERE IN CUPERTINO. SITTING AT THE CONFERENCE TABLE ARE TIM COOK, PHIL SCHILLER, AND JONY IVE. THEY ARE BEGINNING TOP SECRET DISCUSSIONS ABOUT THE NEXT ITERATION OF MACBOOK PRO. TIM: We have the latest data. Developers want a thicker laptop with the fastest processor possible. They’d rather have more battery life than a thinner profile. And for sure, it absolutely needs to max out at 32GB of RAM. Oh, and it should be upgradable, so they can buy a new one even less frequently than…

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Thoughts on the Hello Again Event

A few quick takeaways from Apple’s Hello Again event: Accessibility is one of those things that makes Apple stand out as a company. They’ve cared about it for a long time, but they’ve upped their game even further in the Tim Cook era. Just as they have on environmental issues, diversity, social justice and equality, and on and on. They have a long way to go before they are perfect, but they strive to be better than what they are. And you can’t deny their impact…

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Adding an App Store Link Inside a Sticker Pack

For version 1.2 of the Mixologist Sticker Pack, I wanted to do more than just add a few more new drinks.[1] Taking a lesson from my friend Curtis Herbert, I wanted to add something to the app that improved it as a business. In this case, I wanted a link to my other sticker pack, the Leo Collection, inside the Mixologist. Seems like a no-brainer to let the customers of one of my sticker packs know about my other packs, right? After all, these are people who have…

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On Making Quality Sticker Screenshots

The bar for iMessage sticker pack screenshots is really low right now. Take a look at some of the sticker packs on the App Store, and you’ll soon see what I mean. Many sticker packs have one or two screenshots max; many are obviously hastily snapped from within iMessage without much thought to presentation. It’s a huge missed opportunity. I can’t tell you how many sticker packs I’ve passed over because of poor quality screenshots. I know making screenshots of iMessage is a huge pain. The…

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The Man Who Passes the Sentence…

Indies love to fall on their sword and die with dignity. I love Ned Stark[1] as much as the next guy, but in the end Varys is right: Ned died because he sucked at playing the game. Worse, he had an opportunity to help the realm, but instead his pride got in the way, and Westeros ended up with Joffrey. The latest controversy in the indie community is over Apple’s new App Store ad system. Is it or is it not ethical to bid on keywords that are…

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