App Store

Adding an App Store Link Inside a Sticker Pack

For version 1.2 of the Mixologist Sticker Pack, I wanted to do more than just add a few more new drinks.[1] Taking a lesson from my friend Curtis Herbert, I wanted to add something to the app that improved it as a business. In this case, I wanted a link to my other sticker pack, the Leo Collection, inside the Mixologist. Seems like a no-brainer to let the customers of one of my sticker packs know about my other packs, right? After all, these are people who have…

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The Leo Collection

I was wrong about stickers. Sitting in a hotel room, watching the WWDC keynote address with some friends this past June, Curtis Herbert commented that “Stickers will be huge” no matter how much developers make fun of the whole concept. I remember thinking, of course they would be. It didn’t even occur to me to make fun of the concept. There was no question stickers would be immensely popular. But there was no way I was going to use them. I’m the guy who doesn’t even use…

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Building a Showroom

At CocoaLove this past October, I demonstrated how Apple, faced with a terrible retail situation in the late nineties, took matters into its own hands by creating a chain of stores rather than resigning itself to the whims of CompUSA and the other existing brick-and-mortar outlets. I challenged indie developers to consider this the next time they are tempted to complain that Apple is featuring nothing but free-to-play games from big companies and shoving most of our finely made indie apps into the back corner to be forgotten. We have…

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Relying on Search

Most people don’t walk into a store and perform a search for colas.[1] They walk in looking for a Coke. They find the Coke and buy it. If people are searching the App Store for Teleprompter apps, I’ve failed at marketing my app effectively. What I want is for people to go to the App Store looking for Teleprompt+. Or better yet, I want them on my web site, hitting the direct link to the App Store Page. That’s how I know my marketing is working.…

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Regarding the Latest App Store Rejections

We’ve been through cycles of App Store Rejections before. We’ve seen all sorts of strange decisions that we couldn’t comprehend. Sometimes they get overturned, sometimes they don’t. That’s life when you do business with Apple. This time it’s different, though. This time, there’s clearly a conflict within Apple going on. I simply can’t believe that Craig Federighi’s team built all those wonderful new APIs into iOS 8 and didn’t intend for us to do anything interesting with them. In Steve…

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