The Facebook Fallacy – Technology Review: “The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people’s behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising’s impact. “ (Via technologyreview.com.) What a great read. This could have been…

> There will be two “pillars” to Twitter’s business model, Chief Operating Officer Dick Costolo said at the company’s Chirp developer conference in San Francisco. The first, announced earlier this week, is [Promoted Tweets](http://www.macworld.com/article/150571/2010/04/twitter_ads.html), which lets advertisers pay for sponsored tweets that appear at the top of search results for certain keywords. via [macworld.com](http://www.macworld.com/article/150650/2010/04/twitter_revenue.html?lsrc=rss_main)I don’t know. Seems like the classic old…

> My argument is simple: blocking ads can be devastating to the sites you love. I am not making an argument that blocking ads is a form of stealing, or is immoral, or unethical, or makes someone the son of the devil. It can result in people losing their jobs, it can result in less content on any given site, and it definitely can affect the quality of content. It can also put sites into a real advertising death spin. As ad revenues go down, many sites are lured into running…