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Outsourcing Your Online Presence

The original post by Marc Haynes was public, which I know because I do not have a Facebook account, but here’s what it looks like for me without being a Facebook user — a full one-third of my window is covered by a pop-over trying to get me to sign in or sign up for Facebook. I will go out of my way to avoid linking to websites that are hostile to users with pop-overs.

(via Daring Fireball)

As someone who hasn’t logged into Facebook for more than three years, I have to say, I totally agree with the sentiment here. Whenever I follow a Facebook link, and the crap banner pops up trying to get me to log in, I immediately hit the back button and curse the jerk who tricked me into clicking.

Look, I get that I’m the nut who doesn’t want to use Facebook. I’m not even saying don’t post your stuff to Facebook. But if Facebook is the only place you are posting something, know that you are shutting out people like me for no good reason. Go ahead and post to Facebook, but post it somewhere else, too. Especially if you’re running a business.

The number of restaurants, bars, and other local establishments that, thanks to crappy web sites they can’t update, post their daily specials, hours, and important announcements only via Facebook is growing. That’s maddening. Want to know if we’re open this holiday weekend? Go to Facebook.

Go to hell.

It’s 2017. There are a million ways to get a web site set up inexpensively that you can easily update yourself. Setting up a Facebook page and letting your web site rot, or worse, not even having a web site of your own, is outsourcing your entire online presence. That’s truly insane. It’s a massive risk to your business, and frankly, stupid.