Minutes before the WWDC keynote last week, I posted this on Twitter, in reaction to the already growing cynicism (the show hadn’t even started yet) in my timeline about what was to be announced.
Apple didn’t get you a pony. Get that into your head now, and you’ll enjoy the keynote so much more.
— jcieplinski (@jcieplinski) June 13, 2016
Listening to the Apple community gripe about what they perceive to be too little excitement in keynote announcements drives me insane. People either perceive some announcements to be more exciting and important than they actually are (a slightly faster MacBook Pro – Whoop-de-doo!) or they dismiss actually groundbreaking breakthroughs (ResearchKit) as boring.
I get that hardware is more exciting for the Apple faithful than software (though I don’t know why), but I can also see that Apple has more important priorities than giving geeks new toys to buy every few months. But people judge everything Apple does based on how it effects their personal needs, rather than looking at what actually might help the company long term.
I figured reminding people that WWDC isn’t custom tailored to their personal whims might help slow down the rate of disappointed tweets I’d see later in the day. (Oh, who am I kidding? I just wanted to take a jab at them for my own amusement.)
But boy was I surprised when Apple actually did give me a couple of ponies during the show.
First up: Raise to wake/revised lock screen behavior in iOS 10. Readers will remember that I pontificated a while back for a few thousand words about the lock screen, which had become useless since the iPhone 6s gained faster Touch ID. I went as far as to call the immediate dismissal of the lock screen a bug in iOS 9. Clearly, Apple felt the same way. Not only can you now simply raise your phone up to activate the screen (eliminating the need to make an awkward stretch to the power button or use your thumbnail on the home button like a barbarian) but you must also now physically press home button down to unlock the phone, so you can’t lean your finger on the home button and accidentally dismiss the lock notifications. I can now read my lock screen again, and yet my phone can be unlocked just as fast as before. I couldn’t be more pleased about this.
Second: Apple Watch. I made a list of what I was hoping for in the next version of watchOS. And Apple delivered on a good deal of it. New watch faces, more configurability on the current watch faces, auto-unlocking my MacBook, changing the power button functionality. But the most important thing they gave us all was speed. Keeping your ten favorite apps in memory so they don’t have to launch as often was a brilliant way to eliminate everyone’s biggest pet peeve with the Watch—and without requiring new hardware. It’s safe to say there will be a lot of happy Apple Watch users come fall.
It’s also noteworthy that Apple didn’t eliminate the home screen of app icons from the Watch, as some had suggested. Because that doesn’t make any sense. Some called the new watchOS an “admission that Apple’s first attempt was all wrong.” I say they took a look at what worked and refined it, while eliminating a few things that weren’t working. Or in other words, they iterated, like they always do. I’m very excited about the future of the Watch. If it can be improved this much this quickly, there are bound to be a lot more innovations coming in the next few years.
And this is just the tip of the iceberg on what was announced last week. There are tons of little tweaks throughout all four operating systems and built-in apps that will make people happy come fall. (Check out Mail.app on iOS in particular for a few great examples.)
Now about that macOS vs. MacOS thing? Well, I can live with being wrong about that one. Though it still irks me every time I see it in print.