I have no idea what’s going on with Bob Mansfield, and frankly neither does anyone else, save a few people inside Apple. But it sure looks to me like the man keeps trying to leave the company, and Tim Cook wisely keeps giving him strong incentives to stay.
Stripping a man of his SVP title might sound like a demotion to some, but if the guy has plenty of money, doesn’t necessarily want the spotlight, and wants to spend less time stressing out about work, getting to report directly to the CEO on “special” projects without the overhead of large departmental responsibilities sounds like a strong incentive to stick around to me.
