> Paramount has taken the unusual and aggressive step of telling theaters with a 3-D-capable screen that if they choose not to show it in 3-D, they won’t be provided with a 2-D copy to show instead.
>
> “It’s an underhanded threat,” said one California theater operator who asked not to be identified for fear of reprisals.
>
> Walt Disney Studios, meanwhile, is looking to keep as many 3-D screens as possible for “Alice in Wonderland,” which has grossed more than $220 million domestically in its first 12 days.
via [latimesblogs.latimes.com](http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/03/fight-over-3d-screens-heats-up-with-high-pressure-tactics.html)
I really wish the public would wise up and realize that 3D is nothing more than a cheap ploy by the movie industry to raise ticket prices, but until they do, this sort of thing is going to happen more and more often.
It’s only a matter of time before most movies come out in 3D; what are the studios going to do then? Force movie theaters to spend more money on upgrading to 3D capability on all their screens? Who is going to pay for that?
Stop paying more for blurry, dark movies, people.
